Once in a while, a restaurant opens that catches your imagination. You see it and think "I want to go there, and I want to go there a lot".
This happened to me three years ago. I was walking past the old Golden Wonder offices in Market Harborough, and in the smeared over windows was a sign saying "Meatcure, Opening Soon". The name was intriguing, not only because of the word Meat, but also the word Cure. What could it be? Was it a restaurant, A specialist butchers, a deli, a bacon shop??
Go to www.meatcure.com and see for yourselves what it actually is. Burgers. Not just any burgers, but proper burgers. You're reading the words of someone who has been to Byron Burger, been to the Gourmet Burger Kitchen, isn't interested in McDonalds or Burger King shite, had various burgers at Red's True BBQ, including the Pit Burger. I've tried burgers pretty much all over the place and not once have I been as astounded by meat patties, a bun, and some other perfectly matched "stuff" as I was on my first visit to Meatcure.
There's a lovely anecdote, where an older couple originally from the UK had moved to Las Vegas. Having eaten burgers in the USA, the true and rightful home of the burger, they vowed never to eat a burger in the UK having moved back here to retire. After much persuasion, they finally succumbed, and have been Meatcure regulars ever since. Now that really is a fine accolade.
|One of the pictures I sent to Meatcure|
Anyway. as the business got more and more popular, their Social Media profile was growing. I was also trying to grow my profile and get more people to come and read this blog, so we became followers of each other and engaged in food related banter. At one point, I suggested an additional flavour to pair with one of their existing burgers, to which the response was "why not design a burger for us". Red rag to a bull.
And Lo, the PiggyBack was born.
|A chicken and a beef "PiggyBack" under development!|
This is why they are where they are, and I am where I am..... small details create the biggest amount of differentiation.
If you live near Market Harborough, Leicester, Bedford, Leamington, Hinkley and reportedly Rugby in the not too distant future, you owe it to yourselves. The Raging Bull is epic and never fails to satisfy, however if the PiggyBack is on, then it's certainly worth a try. Although I would say that wouldn't I!!